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Tips for Marketing Your Dental Office Professionally

If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know how frustrating it can get. You want to go as hard as you can while maintaining a sense of professionalism so your practice doesn’t appear cheap. This usually sucks all of the creativity out of the process, but the good news is, it doesn’t always have to be that way.

The following are five marketing ideas you can try to boost your market presence while keeping the pride in your dental practice:

1. Be warned about the Hawk.

Not too long ago, Google cracked crack down on suspicious online businesses by releasing its Hawk update. This turned out well, but there was one negative side effect: businesses located to each other started having problems. And this is bad for dental practice marketing, considering that many dentists share the same building.

The risk is that the update can cause any of a group of similar businesses within one location, to be automatically considered a spammer forgery. But don’t worry. As long as you manage your local search engine optimization (SEO) ranking right, just like Le Dentiste has been doing, you can avoid this.

2. Keep your business details accurate.

If you want an automatic lift above practically fifty-percent of dental practices out there, keep the information on your Google My Business entry current. This won’t take you five minutes or any amount of money. You’ll be surprised by how many business know that their Google My Business details are incorrect, or that they don’t even know that this feature exists on the Internet. Le Dentiste is perfectly aware of this and is using it to their full advantage.

3. Be useful on mobile.

Just in case nobody told you yet, Google now prioritizes mobile-friendliness when indexing websites, so if yours does poorly in this department, expect your ranking to suffer. The reason couldn’t be more obvious: everyone lives on mobile nowadays. Le Dentiste is one example of a practice that has a nice, mobile-responsive site.

4. Maintain fast page loading times.

Page loading times is yet another factor considered by Google when assigning SEO ranks. Of course, how fast your pages load is also important to visitors, who usually click away when they have to wait too long. Almost 50% of consumers in fact expect a page load in no more than two seconds. And this is rather understandable, knowing that everyone is just busy these days. With Le Dentiste’s website, it’s easy to see how fast loading times can make a difference.

5. Spend time email marketing.

If you thought that email marketing is dead, you’re dead wrong. Did you know that it can give you a 4400% ROI and about $44 for each dollar you spend? Ask Le Dentiste how they do it, and maybe they will give you tips.