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How to Create an Ethical Rehabilitation Logo and Marketing

It can be challenging and sensitive marketing a rehabilitation clinic. Since your target audience are those individuals suffering from substance abuse and those with serious mental disorders, your marketing strategies should not be discriminating, insulting, or punitive. Your patients need to feel welcomed and comfortable every time they visit your clinic. It is somehow tricky marketing a rehabilitation center because you want to inform your target audience about your services to help them get through their current situation, but you also need to be careful about the words you use for your vision and mission statement and your logo.

You might not be aware of the common unethical marketing techniques, making your potential clients retract to seek treatments, doubtful about your intentions, and feel judged or punished. What makes an acceptable logo design and ethical substance abuse treatment marketing practices? It is a big turn-off posting misleading success rate just to draw patients in. When promoting your success rate, it is important to study the figures correctly and utilize addiction treatment marketing properly. Using a professional rehabilitation center logo is a good idea. To be on the safe side, use a minimalist design and use acceptable terms if you’re planning to state your services or clinic type in your rehabilitation clinic logo. For instance, you can use the terms ‘wellness’ or ‘assistance’ rather than ‘addiction’, ‘alcoholism’, and ‘mental health’. It is not good using the terms ‘doctor’ or ‘psychiatry’ if you are not hosting a qualified personnel in-house.

Select a logo design signifying family and compassion if you want to feature a design. You may want to use images to convey emotions such as an image of a flower to denote happiness. It is safer to be simple in your rehabilitation logo like what Recovery in Motion used, and never include any accreditation if you don’t have anything. National and state level accreditation are important to encourage patients to avail of your rehabilitation services. Increase the personal and social awareness of people about substance abuse and mental disorders through social media, sharing relevant information how you can help people, attach your business logo, and post your accreditation and awards if you have any. Indeed, there are many ways to promote your rehabililation center, and having a good logo design is your first step to geting known. Inspire people, treat people, and grow your business!